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Author: Otar

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This is the season for online sales. But if you aren’t prepared, the influx of traffic and onslaught of holiday shoppers can seem like a nightmare. Today’s savvy shoppers are looking for the best deals possible, and this time of year, how you both promote and protect your site makes a big difference. Online shoppers are more likely to make a purchase if you go the...

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Facebook ads are one of the trendiest online advertising tools because of their wide reach and relatively low cost. However, right when people believe they have figured it out, Facebook is going to surprise them with something they didn’t know and that might change their strategic approach. Let’s have a look at 10 facts about Facebook advertising:   1. Facebook bids are extremely sensitive to seasonality. The whole Facebook...

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